Lisa W.

UX researcher and designer creating user-centered digital experiences. I combine research insights with design thinking to build intuitive interfaces that solve real user problems and drive business success.

Design Capabilities:

• User Research: Qualitative and quantitative research, user interviews, surveys

• Interaction Design: User flows, wireframes, prototypes, interaction patterns

• Visual Design: UI design, design systems, brand consistency, accessibility

• Usability Testing: Moderated and unmoderated testing, A/B testing, analytics

• Tools: Figma, Adobe XD, Sketch, Miro, UserTesting, Hotjar

Design Impact:

I've designed interfaces for companies across fintech, e-commerce, SaaS, and healthcare. My designs have improved conversion rates, reduced support tickets, and increased user satisfaction. I'm experienced in designing for various platforms and ensuring seamless experiences across web, mobile, and desktop.

Success Stories:

• Redesigned checkout flow increasing conversion by 28%

• Created design system reducing design-to-development time by 40%

• Conducted user research revealing $5M in untapped opportunities

• Designed mobile app achieving 4.7-star rating with 1M+ downloads

I'm skilled at collaborating with product, engineering, and business teams. I excel at communicating design decisions through data and user insights. I'm also passionate about accessibility and inclusive design, ensuring products work for everyone.

Available for: Design projects, design systems, UX research, and design leadership.